Petros is the Head of Performance at iTrust. Specialised in Performance Marketing tools (Google Ads, SEO & Programmatic among his beloved ones) and Data Analysis, he possesses a combination of in-depth technical knowledge, paired with strong communication skills to help brands achieve success, be it a digital activation endeavour or a new market expansion.

Leading iTrust’s Marketing team, Petros’ daily line of work covers a wide spectrum; He is in charge formulating digital strategies and driving results for businesses, implementing digital actions for key agency accounts, evaluating agency accounts’ performance and leading a fast-growing, ever-learning team that loves to act upon insights that move the needle on client success.

When not lost in his thoughts – in front of a web analytics UI & a 7.000-line spreadsheet, looking for a client’s next “business opportunity” – Petros invests his time keeping up with the latest tech trends, from a new social media breakthrough to a fancy new feature in his favourite analytics software.