itrust.gr went to All Things Facebook ’13… and this is what we learnt!

First of all we have to say that All things Facebook ’13 was an amazing event, very well-organized with speakers across various sides – the agency side, the client side as well as speakers from eConsultancy and Facebook itself!

It was a great knowledge-sharing and networking exercise that helped us understand Facebook better as well as gave us tips on its optimal use in terms of advertising and achieving goals.

Apart from the obvious – which is setting up clear goals and objectives when defining the strategy of each campaign, we confirmed once again the power of social media.

Here are few things we liked and would like to share with you:

1. Facebook is the new Kafeneio! And we couldn’t agree more! Facebook is nowadays the place where news and updates are being shared and this is perfectly represented at the image below

1. The importance of eWOM or electronic Word of mouth – your customers’ experiences, whether good or bad – can become viral in just a few moments…So remember: You Should Always S.M.I.L.E.!
   • Stop talking – start learning
   • Match mood – use empathy
   • Implement an agreed solution
   • Let the customer know the progress
   • Encourage feedback

At itrust.gr our aim is to always get better at what we do and we achieve this by continuously learning and listening to our clients. Let us show you what we can do for you!