TikTok Ads Agency
Spice up & diversify Your channel mix with TikTok Ads
It’s time you take your digital marketing strategy up a notch and reach new audiences through TikTok advertising. Maximize your ROAS, lower your CPA, and kickstart your business growth with the fastest-moving social media platform on the planet, starting today.
TikTok is different. So are TikTok Ads.
Whether you’re looking to make sales, create a buzz about your brand, reach new audiences, or drive traffic to your website, or even launch a new product, TikTok is the way to go.
The key to TikTok’s immense success – besides its all-powerful algorithm, that is – is its focus on providing an immersive experience to the user. Every single pixel of its UI is designed to draw the user in, minimize distractions, and deliver the exact kind of engaging content that user is interested in and passionate about.
What’s more, if TikTok has proven anything beyond doubt, it’s that media powered by home-grown, user-centric content outperforms traditionally professional content.
Those same principles apply to TikTok advertising and TikTok ad campaigns. Forget all about static ads and blocks of text. Advertising on TikTok is all about fun and robust short videos that are the perfect medium to create marketing campaigns and demonstrate all the strong points of your brand or product and engage new audiences in the most effective way possible.
- 67% of TikTok users agree that the platform inspired them to shop even when they weren’t looking to do so.
- 74% of TikTok users say that TikTok has inspired them to find out more about a product or brand online.
- 66% of TikTok users agree TikTok has helped them decide what to buy.
(Source: TikTok Marketing Science US Holiday Shopping Behavior Custom Research 2020)
So, why advertise on TikTok?
In a highly competitive marketing world that’s rapidly changing (we are at the dawn of the age of Metaverse marketing, after all!), evolving is vital for any business that wants to stay relevant and keep growing.
TikTok advertising is a natural step in the course of that evolution, and a very effective one. In an environment dominated by other platforms, TikTok came out of nowhere and took the digital world by storm, drastically changing the way audiences create, consume, and interact with content.
This is only one of the reasons why TikTok is a must advertising platform for any growth-oriented business: the unique opportunity to reach wide and untapped audiences in ways that were never possible before.
The numbers don’t lie, after all:
What’s more, TikTok themselves have made the best out of their breakout success and invested in creating an advertising platform that offers brands and businesses like yours unparalleled potential:
Reach new and unique audiences across all ages
TikTok is available in more than 150 markets in 75 languages. Its userbase spans the whole breadth of age groups and generations, from Baby Boomers and Gen-X to Millennials and Gen-Z.
What’s more, the explosive growth of TikTok’s userbase has become a true global phenomenon, as it has more than doubled its number of worldwide users between 2019 and 2021, and is expected to reach almost 1 billion users by 2025.
And, to top that, due to its popularity with younger audiences, almost 25% of that userbase can be reached almost exclusively through TikTok’s platform, skyrocketing its value as a marketing tool.
Focus your campaign on what matters the most – user experience
People are naturally resistant to and suspicious of advertisements, and most platforms are built around that idea. Ads are often pushed to the sidelines or used as necessary interruptions audiences have to put up with in order to access the content they’re interested in.
Not so with TikTok ads.
TikTok has thrived on a content-first approach, and that’s doubly true for advertising on TikTok. Both the platform’s algorithm and interface are built to prioritize discovery and good content above anything else – a practice that consistently leads to longer session times and higher engagement.
That’s especially interesting for businesses that follow an inbound marketing strategy approach!
Full immersion, no sidelines, no interruptions
When it comes to engagement, text and images can only go so far. Video, audio, and music, however, are much more effective at inciting an emotional response in your audience, capturing their attention and connecting with them to a deeper level.
TikTok is literally built around that principle, and so are TikTok ads. Your brand will take over 100% of your audience’s screen, creating the ideal environment for your ad content to shine!
Specially designed, free-to-use internal tools
Maintaining that immersion is very important for TikTok, that’s why its advertising platform comes with its own free-to-use internal tools. What this means is that it’s easier than ever to create video ads that will match the style and tone of the platform’s user-generated content, helping your brand get discovered and connect with a wider audience.
What’s more, TikTok has partnered up with content creation experts like Vimeo and Canva, and offers hundreds of ready-to-use video ads templates you can use to create the perfect ad.
Why use a TikTok Advertising Agency?
“If TikTok has made it so easy to implement a robust and successful ad campaign,” you may ask, “what do I still need a TikTok advertising agency for?”
Well, we’re glad you asked.
At iTrust, we’re all about partnering up with brands that have a great growth potential and helping them realize it using cutting-edge digital marketing strategies and tools.
What this means is that you can take advantage of our experience and expertise, leave the heavy lifting to us, and focus on what matters the most: taking care of your business and your customers.
These are just a few of the perks we offer to our partners as a TikTok Ads agency:
In-depth understanding of your audience
You give us the demographic, geographic, and lifestyle details of your target audience, and we take it upon ourselves to formulate personalized ads and innovative marketing strategies to reach them.
Ad campaign scaling
TikTok ads is all about testing and figuring out what works the best. Once we’ve finetuned your ad campaigns, we pick the ones that your audience has responded to the most, double down, and scale up.
Our team of social media marketing veterans will ensure that all of your campaigns are optimized based on your goals and KPIs. That way you can always be sure that you make the most out of your ad spend.
Our creative team will closely monitor the social media and TikTok ad campaigns of competitors and big players in your niche and even other social media platforms and parallel industries and channels, and integrate their best-performing ad concepts into your campaigns, too.
You won’t have to wonder where your money is spent. We’ll provide you with detailed, comprehensive reports every step of the way, so you can always have a bird’s-eye view of your campaigns.
Our performance and conversion optimization experts will closely monitor your TikTok ads campaign to the last detail to get better conversion optimization and meet the objectives of your business.
Why do brands want to advertise on ΤikΤok?
So, as you might have noticed, more and more brands turn to TikTok ads for their promotional needs. If you’re wondering why that is, we have some clues for you:
It has a unique and rapidly growing user base
With a single look at it’s Play/App Store pages you can tell the amount of existing TikTok users is large, but that’s not even the half of it. Possibly the biggest part of why TikTok advertising is so appealing is that, as we’ve mentioned before, it boasts a staggering 1 billion active monthly users making it the fourth most used social media platform in the world.
But it’s not all about size. TikTok has also been the most downloaded app for two consecutive years ever since 2020 and it shows no sign of losing that title in 2022 so we can expect that number of monthly users to steadily increase. Also, contrary to what some skeptics might guess, TikTok users are incredibly diverse in both age and location, giving brands that advertise on TikTok ample opportunity to target just the right audience.
Users stay longer & engage more
One thing you strive for as an advertiser is to capture your audience’s attention and the best way to do that is through a platform proven to be unique and engaging. Most of what makes TikTok ads so effective is the app itself and it’s ability to win over users and create a space for genuine communities to thrive.
Recently, TikTok’s own research has come up with some impressive statistics concerning user behaviour, some of the most important are:
- 35% of users say they watch less TV and video content ever since starting to use TikTok
- 46% of users engage with TikTok content without any distractions
- 81% of users say they plan to spend the same or more time on TikTok in the future
- 92% of users say they take action after viewing a TikTok (liking, saving, sharing etc.)
- 59% of users globally feel a sense of community when scrolling through TikTok
It rewards brand creativity
TikTok as a platform is all about being vocal, creative and relevant, so it’s no surprise that brands see the most success in TikTok advertising by modeling every single ad group around that. Social media has truly revolutionized the brand-consumer relationship and no platform is a better example of this than TikTok.
However, what is unique to TikTok is that it is a melting pot of entertainment, culture and community. TikTok users want their online presence to reflect their true selves, they want to connect and discover things relevant to their interests. That is something not all brands can provide, because not all brands have a holistic and modern view of what speaking to your target audience looks like in the digital age.
It empowers influencers
Influencers are the lifeblood of the TikTok platform and that’s something it’s parent company ByteDance knows very well. One proof of this is the TikTok Creator Fund, a way for the platform to share profits with successful content creators. This fund launced in 2020 with a stunning initial investment of $200 million and TikTok has promised to increase that amount to $300 million for Europe alone.
That’s not the end of it however. TikTok also regularly advocates for brand collaborations with content creators as a way to more effectively reach potential customers. Statistics published by the platform support better results in a variety of metrics like ad recall and engagement when influencers are involved in a TikTok ad campaign.
Competitors have a hard time replicating it’s success
In your time reading this blog so far, have you taken pause to think “if TikTok is such a good platform, why haven’t competitors followed suit?”. Well, have you heard of Facebook Lasso? Chances are you haven’t, and you won’t hear of it anytime soon because it shut down in 2020.
What about YouTube Shorts? Well, it’s fair to say YouTube Shorts is the most successful app to try hopping on the bandwagon. However, for all the effort made by YouTube to compete, some aspects of the TikTok app like it’s video creation kit, dedicated advertising platform and unique ad formats have yet to be replicated successfully.
Why is TikTok so good for advertising?
Now that’s all good and well but you may be asking for some tangible, practical reasons to invest your ad spend in TikTok advertising . Here are a few arguments for the more business minded folk:
Better brand awareness
In 2021, IPSOS (one of the foremost market research firms) released a study on advertising campaigns conducted in Saudi Arabia and the UAE. In it’s findings were some very compelling arguments for the use of TikTok ads.
One such argument is the 6.1% unaided brand recall that subjects displayed after being exposed to TikTok ads, a figure that exceeds the average both for TV and for digital marketing. Considering those results are most often achieved at a lower cost than campaigns on other platforms, TikTok ads sound awfully compelling.
Greater audience engagement
Another reason you might want to advertise on TikTok is the fact that it boasts some of the highest rate of user participation among it’s peers. Research conducted by neuromarketing company Neuro-Insight identifies TikTok as being 13% better than the social media average at evoking user engagement.
This metric is what determines how personally relevant content is to the consumer and, by extension, how likely it is that they will act upon information received via advertising on TikTok. For you, this means an audience more receptive to ad delivery and more likely to purchase and advocate for your brand.
Increases purchase intent
If the above didn’t get you to create a TikTok ads account, we’ve got a couple more metrics to dispel your remaining skepticism. For one, a UK based consulting firm named Kantar has reported that 25% of their sample of TikTok users that they research or purchase a product after browsing TikTok.
On the more organic side of things, TikTok’s research supports that just over 1 in 3 users say that they were inspired to buy something recommended by a creator on the TikTok platform. This data implies that brands looking to advertise on TikTok should not only look towards the paid forms of TikTok ads, but also at attracting and winning over influential creators.
Examples of advertising on TikTok done right
If we convinced your brand to advertise on TikTok then you might be looking for inspiration. When you create TikTok ads it’s a good idea to look towards other brands around the world that employed TikTok ads in creative and successful ways. Thankfully, TikTok has you covered with their Success Stories page. Below are a few handpicked examples:
Volkswagen turns a TikTok ad group into a TV ad in the US
Volkswagen is a real household name brand, everybody knows them for their iconic car designs over the years. However, that doesn’t mean that it relies only on traditional forms of advertisement. For their brand new electric VW ID.4 SUV, Volkswagen wanted to go all out, and so they did.
Using a combination of Top View ads and influencer collaborations, the company’s vast ad budget went to work. A sound-intensive video ad promoted through Top View managed to bring in 58 million views, exceeding TikTok benchmarks and leading to an impressive 14.4% overall impression rate. In fact, this creative was so successful, it was turned into standard TV ads.
KFC, master of TikTok ads strikes in Malaysia
As you may know, KFC is one of the most well known TikTok advertisers, having used the platform in many, eye-catching campaigns. So they know a thing or two on how to create video ads on TikTok.
Using their expertise to tap into the Malaysian market, KFC utilized Reach & Frequency, a new ad buying type available in the TikTok ads manager along with direct and immersive video and image ads. The results? A 6.1% lift in brand preference and a 5.5% increase in purchase intent.
Balenciaga launches a unique TikTok ad campaign in Europe
If you know anything about the Balenciaga brand you know it’s fiercely unique and disruptive. So what could be more fitting for this brand than to advertise on TikTok? And not just any advertising. Balenciaga was the first big name luxury brand to utilize the Top View format to it’s fullest show-stopping abilities.
What Balenciaga did exactly, is create a campaign that drove viewers directly to the product shown. And if you remember our talk about the different types of TikTok ad , you’ll remember that the Top View format is just what a brand needs when looking for eye-catching ads that can include an internal or external link. Of course, with a total of over 25 million impressions and an 18% CTR, the results speak for themselves.
Schwarzkopf uses the TikTok ads platform to it’s maximum in Australia
World renowned hair styling brand Schwarzkopf was looking to make a lasting first impression on the Australian market. Their Spark ad campaign promoting their new LIVE Colour hair dye range did just that.
As we’ve discussed, Spark ads are a uniquely organic form of TikTok ad. They give brands the opportunity to collaborate with influencers and turn their content into ads – talk about diversifying your ad spend! In the end, Schwarzkopf’s decision proved to be quite smart, giving them over 18 million video views and an impressive 10.11% video completion rate.
Duolingo drives app installs in Brazil
For our last example, let’s have a look at a case from the software world. Duolingo is a language learning app with millions of users worldwide. It’s mission? Language learning doesn’t have to cost. That’s the spirit it brought into the Brazilian market while promoting their English learning courses.
Looking to increase awareness and app installs, Duolingo spoke their audiences language, having their mascots explain the meaning of popular hashtags like #fy and #stitch in short trendy ads. Simultaneously, they used simpler In Feed ads targeted at a custom audience as a way to compliment their more unique creatives. At the end of the campaign, Duolingo was left quite happy with a 1400% increase in followers and positive results on their app install KPIs.
TikTok advertising best practices
There is a lot to learn, both from the case studies we looked at and the wealth of informative content TikTok has released through their own posts aimed at curious professionals. How about we give you a hand? Let’s summarize some TikTok advertising best practices in concrete terms:
Keep it short and sweet
A TikTok ad gives you just enough time to make a quick and to-the-point message heard, so use that time wisely. Put yourself in the shoes of an average user, what kind of ad would you like most? We’d probably go with something short. Besides, even TikTok itself has noticed than one in four top performing video ads last between 21-34 seconds.
Never underestimate the power of sound
When creating video for a TikTok ad, sound is something you should always utilise, especially considering how many ad types are sound-on. Regardless of your choice of audio, be it music, voiceover or just plain talking to the camera, TikTok has emphasized many times that sound matters. In fact, it’s one thing almost all top performing TikTok ads have in common.
Always include ad text
Sound and video is great and all, but the sad truth is that no matter how well thought and executed your ads are some people are not going to pay attention. You need something to get your message through regardless. So, never forget, text descriptions and CTAs are useful in every ad group!
Don’t be afraid to break character
Serious ads may work for drug companies on TV, but if you want to advertise on TikTok you’ll have to loosen up a bit. Don’t hesitate opening genuine dialogues with your audience, give satisfied customers a way to communicate with you and above all remember, people turn to TikTok for community and entertainment, if you can give them that, they will listen.
Partner with creators
Content creators are the backbone of TikTok, so work with them. Extensive market research performed both by the platform itself and external firms has shown that influencers turbocharge campaigns down to the ad group level. So why miss out?
Hop onto the latest trends
TikTok is a living, breathing platform in which no one really knows what can come next. For you this can mean a lot of things. A lot of brands latch themselves onto trends only to become yesterday’s news the moment those trends pass. However, using a trend doesn’t mean sticking with it forever. Keep an eye out for new viral opportunities and use them early!
Keep your TikTok ad spend spread out
TikTok gives you tons of choices when it comes to ad delivery and type so diversify between ad groups. As we saw earlier going over case studies, ad formats can be combined in a myriad different ways to suit your campaign objective so be flexible and ready to bring multiple creatives to the table.
Don’t forget closed captions
After making sure every TikTok ad includes sound, it’s time to add some closed captions as well. This is a good idea for two main reasons. First, your audio message can reach people that leave their sound off and second, you can include people that may be deaf or hearing impaired
On the one hand, the TikTok ads platform is a powerful advertisement tool every growth-oriented business or brand should have in its digital arsenal.
On the other hand, iTrust is one of the best TikTok marketing agencies in its field, with a proven track record and great experience at advertising strategy, performance, and conversion optimization.
Combine these two, and you’ll be able to leverage the unique growth opportunities that advertising on TikTok offers in the best way possible!