In collaboration with Cook At Home we arrived at the ideal marketing mix that would allow a national Digital Activation. THe goal was to create awareness on the range of products Cook At Home offers and position the brand alongside established household name brands.
Video marketing & advertising was at the very core of our marketing mix. To establish Cook At Home as the go-to digital destination for cooking inspiration and tips, we had to offer timely, entertaining content that would not just resonate with users’ life but that would also move them; move them to get creative in the kitchen, eat homemade food more often, and put trust in their own cooking skills. The brand offer the know-how and the innovative products that made all three possible.
So, we are cook[ing] at home thanks to fun video recipes that show how delicious, homemade food is a matter of choosing the right ally in the kitchen.
From video how-tos on YouTube and Instagram to online recipes on your favorite lifestyle website or Facebook Newsfeed, the brand is present in those significant micro-moments in which users seek inspiration, cooking tips and the urge to opt for home-made food.
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