DOMINATING A CURLY INDUSTRY
Le tif, a luxury hair salon, believed in the power of digital marketing to expand its growth. Using a small initial budget the company integrated SEO, Inbound Marketing and strategic Advertising and established itself as a five-star haircare eshop with emphasis on customer service.
increase in sales
increase in traffic from Facebook
Le tif: The Story
Through a rigorously implemented digital strategy, Le tif earned its top haircare eshop status in less than a year of collaboration with iTrust. What started as a local hair salon became Greece’s first Emotion Salon that positions itself as a customer-driven hair shop that educates and supports its customers through the entire sales funnel.
In just a short time, Le tif achieved impressive word-of-mouth, with 14% of its customers saying they’ve first heard about the brand from a friend or colleague.
Le tif’s Goal
BOOST SALES & INCREASE MARKET SHARE
Le tif sought to improve brand awareness and increase sales for its onlinestore and at a secondary level increase its market share. Le tif had to compete with established rivals that dominated the majority of the haircare market share.
Build Brand Awareness
Increase Industry Market Share
Drive Online Sales
Our target demographic is female and rather young women with strong concerns about their hair’s health and style. We tap onto these needs and the results were mind-blowing; our online sales increased and people now consider Le tif an opinion leader when it comes to hair care and the latest hair trends.
Stratos Katsamboukas, Senior Hair Expert, CEO, Le tif
A HEAD-TO-TOE FORMULA
Le tif integrated SEO and Content Marketing with Facebook and Google advertising to increase brand awareness and sales. Through its blog, Le tif’s hair experts trained customers and prospects through solution-based, educational content, building thus a community of loyal customers.
HAPPY CUSTOMERS, HAPPY LETIF
Le tif leveraged the untapped customer needs of women that sought expert-provided tips and advice for their hair. The combination of relevant content, SEO and laser-focused retargeting, increased online traffic by 288,73% and boosted sales by 600%.