Le tif

Success Story

DOMINATING A CURLY INDUSTRY

Le tif, a luxury hair salon, believed in the power of digital marketing to expand its growth. Using a small initial budget the company integrated SEO, Inbound Marketing and strategic Advertising and established itself as a five-star haircare eshop with emphasis on customer service.

71%

increase in sales

15%

ROI increase

39%

increase in traffic from Facebook

Le tif: The Story

CUSTOMER-CENTRIC PHILOSOPHY

Through a rigorously implemented digital strategy, Le tif earned its top haircare eshop status in less than a year of collaboration with iTrust. What started as a local hair salon became Greece’s first Emotion Salon that positions itself as a customer-driven hair shop that educates and supports its customers through the entire sales funnel.
In just a short time, Le tif achieved impressive word-of-mouth, with 14% of its customers saying they’ve first heard about the brand from a friend or colleague.

Le tif’s Goal

BOOST SALES & INCREASE MARKET SHARE

Le tif sought to improve brand awareness and increase sales for its onlinestore and at a secondary level increase its market share. Le tif had to compete with established rivals that dominated the majority of the haircare market share.

Services

Digital Strategy
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Google Display Network & YouTube
Content Marketing
Email Marketing
Website Development
Remarketing
eCommerce

Goals

Build Brand Awareness
Increase Industry Market Share
Drive Online Sales

Our target demographic is female and rather young women with strong concerns about their hair’s health and style. We tap onto these needs and the results were mind-blowing; our online sales increased and people now consider Le tif an opinion leader when it comes to hair care and the latest hair trends.
Stratos Katsamboukas, Senior Hair Expert, CEO, Le tif

A HEAD-TO-TOE FORMULA

Le tif integrated SEO and Content Marketing with Facebook and Google advertising to increase brand awareness and sales. Through its blog, Le tif’s hair experts trained customers and prospects through solution-based, educational content, building thus a community of loyal customers.

Their Success

HAPPY CUSTOMERS, HAPPY LETIF

Le tif leveraged the untapped customer needs of women that sought expert-provided tips and advice for their hair. The combination of relevant content, SEO and laser-focused retargeting, increased online traffic by 288,73% and boosted sales by 600%.