LUSSO

Success Story

Welcome Home

Lusso, a high-end home design brand. Local star in Northern Greece, Lusso is now a national darling for its exquisite offerings in interior furniture.

#1 rank

for multiple commercial keywords

72,4%

SEO traffic increase

90%

increase in direct traffic sales (result of brand awareness)

The Story

A home made of love & dreams

The journey of Lusso begins in 1956 with its owner making the first steps in the craftsmanship of cabinet making. Fifty years later the company is a renowned home design brand trusted by thousands of people who want to build homes out of their houses.

The Goal

A home to grow and live in

Lusso aimed at boosting its offline marketing efforts with a bit of help from digital. The brand needed more top-of-mind-awareness and an increase of its market share in Greece. iTrust collaborated with Tria and Maria Amanatidou, journalist and radio producer to integrate its online and offline initiatives.

Services

Digital Strategy
Search Engine Marketing
Content Marketing

Their Success

Returning to a cozy, inspiring home

iTrust through its SEO strategy managed to improve brand recognizability for Lusso. In 9 months, organic traffic increased by 127% while direct traffic to lusso.gr more than 2.5X. Our collaboration with the Tria agency and Maria Amanatidou, journalist and radio producer, proved to be a successful one with results that ooze creativity and inspire Lusso’s community.