Dr. Papaioannou SEO Case Study

Πλαστικής Χειρουργικής Παπαϊωάννου

Success Story

Beautiful Numbers

Dr. Papaioannou, a plastic surgery clinic expanded its clientele through an end-to-end digital strategy that focused on SEO, Inbound Marketing and Facebook & AdWords advertising.


organic traffic increase in 1 year

SEO/SEM awarded strategy

at the e-volution awards 2016


position rank for 7 major keywords/services

The Story

Website Lift & Targeted Branding

Dr. Papaioannou a private practice run by son and father was an established brand in Northern Greece. Having executed ground-breaking invasive and non-invasive procedures and with an exceptional surgery record, they knew they could boost their customer base further. A site lift and consistent branding across marketing and advertising channels let the clinic attract more customers from across Greece and beyond.

Make the world a beautiful place

Dr. Papaioannou knew that a digital strategy could increase its customer base and help establish its brand as a leader in plastic surgery. Blogging, advertising, retargeting and unique functionalities like fly-in services, virtual consultation and especially plastic surgery SEO achieved exactly that.


Search Engine Optimization
Search Engine Marketing
Content Marketing & Branding
Conversion Tracking
Google Analytics & Custom Events


Brand Awareness
Increase Industry Market Share
Business Growth

Increasing our visibility and attracting more customers were our primary concern. We let iTrust do their magic and the results were impressive. People are booking appointments online on a daily basis and we have clients visiting us from all over Greece. Demand has over-exceeded our capacity.

Dr. Prodromos Papaioannou, drpapaioannou.gr

Customer-centric online portal

iTrust revamped the drpapaionnou.gr website to improve user experience and readability, and to technically favor SEO. We built from scratch an online booking engine that integrated online appointments with the physical front-desk for a more seamless booking process. A virtual consultation and fly-in program were also developed to automate online customer acquisition. Search engine optimization on the website and the blog achieved and still maintain top Google rankings for major services the clinic offers. Adding to the mix targeted advertising on AdWords and the GDN helped broaden the acquisition channel and boosted the brand’s conversion rate by 300% in just one year.

Their Success

A responsive website with a fly-in program and online booking functionality offered a seamless user experience and increased appointments by 3x. SEO, Content Marketing and Advertising together established top of mind awareness for Dr. Papaioannou and increased customer demand for its services. Our SEO/SEM strategy for Dr. Papaioannou was awarded the top, SILVER award at the e-volution awards in 2016.