Adding Color to Every Industry
How do you get a paint and coating company to improve its exporting activity? How do you improve brand awareness in such a competitive industry? Stancolac teamed up with iTrust to find out.
for every industry
Stancolac: The Story
Stancolac offers certified, industrial paints and coatings systems. With an aim to improve its exporting activity and increase brand recognizability within Greece, the company knew that digital is the way to go.
With a strong focus on R&D and product quality, all Stancolac needed was an effective way to reach the right audience. A digital strategy that boosts brand awareness and scales revenue was Stancolac’s top priority.
Coat with strategy, Paint with success
iTrust matched the high performance of Stancolac’s products by creating a mobile-first website with a strong focus on optimal UX/UI. We built a clean, light interface that communicates important product information without creating noise and clutter for the end-user. We also implemented a digital strategy that integrated with offline marketing to improve the brand’s recognizability and generate more leads and sales internationally.
New heights for Stancolac: An international expansion
A new online brand lift helped Stancolac reintroduce itself to local and international customers and appeal to new prospects through a user-friendly, responsive website that eloquently communicates the quality of its industrial and marine coating systems and other offerings engineered for high performance. Strategic decisions permeated the design and development process, ensuring UX/UI was optimal across the board with users having several touchpoints for instantly connecting with Stancolac.
We knew that having a website was a must. But not just any a website would do. Stancolac turned to iTrust and a few months in we’re able to improve our brand presence online through a professional, responsive website we could easily enrich with content to educate and support our clients and prospects.