Creating engaging content on Social Media
Not sure how to promote your Facebook page? Here are some tips we think they might be useful!
Pictures
- Use photos to encourage discussions but at the same time offer solutions to a problem
- Use large images preferably
- Use catchy images
Content
- Use your fans’ content as opposed to yours – when possible
- Ask users to share comments/ thoughts on a product/service – What do they think?
- Keep content updated
- Compliment your fans (i.e.: fan of the week)
- Do not use long posts
- Tag your fans in posts or when replying to them – make it more personal
Use of hashtags to gain reach – Follow trends
- Use categorized terms
- Use common terms
- Create awareness and engagement
- Create dialogue and visibility
Cross-promote via all tools (twitter, LinkedIn. Google+) as well as on your company’s website, however…
- Post according to the best time/day/ frequency
Interact with the audience by replying to posts but… make sure that you
- Reply relatively fast
- Are engaging enough
- NEVER delete a negative comment – instead, start a dialogue!
Create competitions and use a clear call to action
- Click if you agree
- Sign up today
- Vote
- Get your free something/anything
- Join us
- RSVP
- Like us!
Tell us which is your favorite tactic? Or share with us your favorite example!
