Google Discover (previously known as Google Feed) revolutionizes the field of online research and therefore the whole world of SEO. Actually SEO -wise it brings us into a whole new era. An era where users won’ t have to search anymore.
Up to now, a typical user query looked like this: the user typed their question, need or desire in Google, and Google provided them with the best answers possible. Users give, Google gives back. Pretty SEO convenient, right?
With Discover, you can take the first step out of the equation. Users don’ t necessarily have to ask Google for answers, for Google gives them before even questions are asked.
Based on years of collecting data, Google now anticipates what you could be looking for, without you actually having to look for it, manually. How is this possible, you say?
The answer is quite simple. All these years we’ve been feeding Google with likes, dislikes, preferences, trends and many information about today’s life and reality. Now that Google has actually been fed, it is time for it to feed us back. Google Feed is born.
However, Google doesn’t stop there. Google is discovering us from the beginning and through that it is also rediscovering itself. Long live Google Discover.
How does Google Discover work?
Google Discover is a content discovery feature that shows personalized content to users based on their interests. It replaced Google Feed in 2018, and is available on the Google app for Android and iOS, as well as on the Google homepage.
Discover displays content from a variety of sources, including news outlets, blogs, and YouTube channels. Users can follow specific topics to see more content about those topics in their feed. Discover also allows users to save articles, videos, and other content for later viewing.
Content from Discover can also be surfaced in other Google products, such as Search and Maps. Google Discover is constantly evolving to show users more relevant content. For example, if a user follows a particular topic, such as “cat videos,” Discover will show more cat videos in the feed.
If a user saves an article about a new product launch, Discover may show related articles about that product in the future. Google Discover is a powerful tool for discovering new information and staying up-to-date on topics that interest you.
Benefits of Google Discover
The algorithm behind Discover is constantly learning and evolving, making it more accurate over time. This means that users are less likely to see content that they’re not interested in, and more likely to find articles, videos, and other pieces of content that they’ll enjoy.
In addition to being more tailored to users’ individual interests, Discover also offers several other benefits. For example, it can help users stay up-to-date on the latest news in their field, or learn about new products and services.
It can also be a great way to connect with like-minded people, or simply to explore new topics. In addition, Discover can also help users find new and interesting content that they may not have otherwise been exposed to. Ultimately, Google Discover has the potential to make the internet a more enjoyable and informative place for everyone.
Why is Google Discover revolutionary?
Google Discover is a new content discovery tool that has the potential to revolutionize the way we consume information. Discover uses artificial intelligence to surface relevant articles, videos, and other pieces of content based on your individual interests.
This personalized approach ensures that you always see content that is relevant to you, making it an incredibly efficient way to stay up-to-date on the topics you care about. In addition, Discover also offers a number of features that make it easy to find and consume content, such as the ability to save articles for later and explore related topics.
With its innovative approach to content discovery, Google Discover has the potential to change the way we think about information consumption.
Discover really is a game-changer for the internet. For years, we’ve been tethered to keyboard and mouse, scrolling through pages of results to find what we’re looking for.
Google Discover frees us from this by delivering content directly to us, based on our interests. It uses artificial intelligence to personalize our experience, ensuring that we see the most relevant results. And because it’s constantly learning, it gets better and better over time. Google Discover is revolutionizing the way we access information, and it’s sure to change the way we use the internet forever.
What are Discovery Ads?
As the name suggests, Discovery Ads are all about helping people discover your brand. These visually rich, mobile-optimized clickable image ads use Google’s signals from peoples’ website visits, app downloads, videos watched, and map searches to target potential customers.
Because they’re based on user intent, Discovery Ads are a powerful way to reach new customers who are more likely to be interested in what you have to offer. Discovery Ads can be run across the mobile YouTube home feed and Gmail Social & Promotions tabs in addition to the Google Discover feed.
This makes them a versatile tool for driving awareness and engagement with your brand. While Facebook and Instagram Ads are still good options for many businesses, Google is positioning Discovery Ads as a viable alternative for reach and ROI.
So if you’re looking for a new way to reach potential customers, Discovery Ads should definitely be on your radar.
Google Discover and Brands
For businesses and brands, Google Discover can be a powerful tool to reach potential customers. The feature allows businesses to target their content to users who are likely to be interested in what they have to offer.
In addition, Discover provides businesses with an opportunity to build brand awareness and credibility with potential customers. As users see more content from a particular brand, they will become more familiar with the brand and what it has to offer.
This can ultimately lead to increased sales and customer loyalty. Thus, for businesses and brands, Google Discover can be a valuable tool for reaching potential customers and building relationships with them.
Google Discover Characteristics
Interests and hobbies
One of the most important factors that determines what content is generated is the user’s interests and hobbies. If a user frequently searches for information about gardening, for example, they’re likely to see more content about gardening in their Discover feed. So, whether you’re looking for tips on how to improve your gardening skills or just want to watch videos about cooking or sunbathing, you’ll now be able to find everything you need in one place. This personalized approach ensures that users see content that is relevant and engaging, making Discover an essential part of the Google ecosystem.
User input is an important part of the Google Discover experience. By allowing users to customize their own content preferences, Google can deliver a more personalized and relevant experience. Additionally, user input helps to improve the overall quality of the Discover feed by ensuring that only the most popular and useful content is surfaced. Finally, user input also allows Google to better understand the needs and interests of its users, making it possible to provide even more targeted and useful content in the future.
How to be successful in Google Discover
In order to be successful in Google Discover, you need to realise its core functions and its purpose. Here are some ways to do it.
- Generate content that is unique, relevant a truly useful to your audience
With Google’s shift to an interest-based algorithm, content marketing is no longer bound by search volume. This means brands can write content that is truly relevant and interesting to their audience, without worrying about whether or not it will be found by users.
This is a huge opportunity for brands and businesses to create content that resonates with their most passionate users. To do this effectively, they need to identify intersections and relationships between topics. For example, a brand might write about “best crossfit gyms in Texas” or “running tips for winter”. By creating content that is specific and relevant to our audience, we can ensure that they will find it useful and engaging.
- Use keyword-rich titles and descriptions.
Discover uses algorithms to surface content, so it’s important to use keywords that will help your content be discovered.
- Include high- quality images
As a content creator, one of the best ways to boost your content on Google Discover is to use large, high-quality images that are at least 1,200 pixels wide. According to Google’s data, Discover cards with large images experienced a 5% increase in click-through rate.
This means that not only are users more likely to click on your content, but they’re also more likely to engage with it. So, if you want your content to be seen by as many people as possible, be sure to include high-quality images that will grab attention.
- Build a video strategy as well
As digital marketers already know, Google is always updating its algorithm to better serve its users. This past year, there has been a shift from text to more visual content, as evidenced by the increasing presence of videos in Google Discover.
While this change may seem like a challenge for businesses that don’t already have a strong video strategy, it presents an opportunity to revisit your video strategy and make some necessary changes. Considering that YouTube hosts a majority of the videos appearing in Google Discover, optimizing your YouTube channel should be a top priority.
In addition to creating engaging videos, you’ll also need to make sure your videos are properly tagged and titled so that they appear in relevant search results. By taking these steps, you can ensure that your brand stays ahead of the curve and remains visible in Google Discover.
- Be mobile-friendly
In today’s world, it’s more important than ever to have a website that is mobile-friendly. With over half of all internet traffic coming from mobile devices, you can’t afford to lose out on potential customers. Google Discover is a great way to reach mobile users, but you need to make sure your website is up to par. The Mobile Usability Report in Google Search Console will help you identify any errors so you can fix them before they cost you traffic. Don’t let your website fall behind – make sure it’s mobile-friendly!
- Focus on entities
To create content that resonates with your target audience, it’s important to focus on entities that are relevant to them. The Entity Explorer tool by Marketer’s Center can help you identify what entities are associated with your brand, your industry, products, etc.
This can be a great way to generate ideas for new content or to see how your brand fits into the bigger picture. By understanding the relationships between entities, you can create more targeted and relevant content that will resonate with your audience and help you achieve your business goals.
- Avoid tactics to artificially inflate engagement
Google is constantly working to improve the quality of the content our users see through Discover. They want to make sure that the content is accurate, informative, and engaging. To that end, they’re reminding publishers that using tactics to artificially inflate engagement is not in line with their guidelines.
This includes using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.
Google believes that these practices ultimately hurt users by providing them with content that is not truly useful or interesting. Instead, they encourage publishers to focus on creating high-quality content that will genuinely engage and inform readers.
- Apply SEO best practices
SEO best practices are essential for any business that wants to rank well in Google Discover. By following these practices, businesses can improve the user experience and drive traffic to their website. Complying with SEO best practices can help ensure not only that the page ranks well, but also that it meets the expectation of the end user.
There are a number web development related SEO best practices that businesses can follow in order to improve their ranking on search engine results pages. One of the most important is site speed. Site speed refers to the rate at which a website loads.
A website that loads quickly is more likely to rank higher on search engine results pages than a website that loads slowly. Another important SEO best practice for businesses is to ensure that their site is secure with an SSL certificate.
An SSL certificate encrypts data and helps to protect businesses and users from cyber-attacks. Obtaining an SSL certificate is an important step in securing a website and improving its ranking on search engine results pages.
Google Discover and SEO
Google Discover is an important part of a SEO Agency‘s arsenal because it allows users to find new content more easily. The algorithm that decides what content to show users is based on factors like the user’s location, history, and interests.
This ensures that users are seeing content that is relevant to them, which can lead to more engagement and conversions. In addition, Google Discover does not limit its results to only new content; it will also show older articles that are still relevant.
This means that businesses can get more exposure for their older content, which can help to increase traffic and leads. Overall, Google Discover is a powerful tool that should be used as part of an effective SEO strategy.
Fact: Google Discover truly is an essential part of any content strategy. The reporting feature in Search Console enables businesses to see an analysis of their content performance, which can be extremely helpful in optimizing content, increasing search engine rankings and boosting the chances of appearing in Google Discover.
While some businesses may be tempted to overlook this valuable resource, doing so could be a costly mistake. Those who take the time to utilize all that Google Discover has to offer can gain a significant competitive advantage. Find today your digital marketing agency to help you with your SEO journey!