The iTrust and NN Hellas team were awarded in Best Corporate Blog category at Social Media Awards 2017.
On Wednesday, October 25th the Social Media Awards 2017 ceremony was held. For five consecutive years both Marketing Week and Boussias Communications awarded the agencies and brands that standed out with their digital strategies. For 2 years in a row our agency and NN Hellas were distinguished in “Best Corporate Blog” category, specifically for the Content Marketing Strategy that we brought to life in the professional blog of NN Direct.
NN Hellas is part of the NN Group and for more than 35 years it offers complete online health insurance programs for the family. In light of the continuous improvement of the services received by the existing and prospective customers, NN Hellas created a blog so as to multiply the customer touchpoints throughout the whole customer funnel.
Our goal is to provide valid information, inspiration and health tips while creating a long lasting tangible bond and trust towards our brand as well as boosting its approachability.
Social Media Awards 2017:Your online counselor, 1 click away
In view of the 360 Content Marketing Strategy: “Mazi Stin Ygeia” the blog of NN Hellas plays the role of an online counselor for the readers.
The content creation strategy was based on the psychographic motives of the online users as well as the key moments when users search for content that will cover their informational needs in health and well-being related topics. It also included questions about the health insurance program of NN Direct Health.
The complicity of content marketing and SEO resulted in the growth of the visibility in SERPs for NN Direct and in the creation of new communication channel with the audience.
Every micro-moment is special. Each micro-moment is an opportunity to create a relationship with the reader.
Social Media Awards 2017: Recompense for the implementation of Content Marketing Strategy of NN Hellas
The conquest of the Bronze award in Content Marketing category for two years in a row constitutes an important recognition of the quality of our services. And at the same time it is a motive for even more distinctions and successful stories.
On behalf of NN Hellas Serko Yietimian, Digital Marketing Expert, received the award along with the founder of iTrust, Andreas Spyridis as well as Petros Foriadis and Polina Xatzipanagiotou.