B2B Ecommerce in 2022: 3 Reasons Why More and More Companies Sell Online
The way customers buy things has changed a lot in the past few years and B2B Ecommerce is on the rise, mostly because working from home in sweatpants is becoming the new normal. And this has had a big impact on B2B buyers too – Millennials and Gen Z now make up most of the workforce, and they want B2B buying experiences to be more like shopping online for consumer goods (B2C). So it’s important to sell your products that you have an omnichannel experience that is easy to use and straightforward.
So if you’re reading this, it’s a sign to ditch the telemarketing calls and finally roll up your digital sleeves to pull in those leads.
In this post, you’ll discover the top three reasons why you should begin selling online right now. In addition, we’ll show you how to put them in place for the greatest possible client experience.
1. Customers’ expectations are evolving
Consider this: your consumer profile has probably changed dramatically in the last decade.
The job market is changing, Millennials and Gen Z are changing the workforce and a surprisingly high number of them are now making major B2B purchase decisions for their enterprises.
With the modern customer being accustomed to a digital lifestyle, there is now an increased demand for streamlined digital sales experiences that don’t require handwritten signatures or a Little Black Book.
Plus, more than half of your new millennial consumers would rather skip salespeople altogether. To adapt, you should provide a completely integrated omnichannel experience right at their fingertips. This way, when they’re ready to buy, the transaction will be as simple as clicking a button.
2. Adding new revenue streams will help your business grow
Take a moment to consider how much money you generate via traditional methods. Close your eyes and imagine the exponential expansion of your business if you could double or treble those streams.
If you want to see significant growth in a short amount of time, selling online is the way to go. Though traditional methods are reliable, using the internet provides and effective and profitable way to explore untapped revenue sources.
Turn your website into an e-shop
Not only can you better engage with modern customers, but through online channels, you have access to unique products and services.
Having an e-commerce website makes it easy for customers to learn more about your business and buy your products or services with just a few clicks. There’s no need for them to search through different pages or wait in line – they can get what they want, when they want it.
Hold digital events
Webinars and digital conventions can be a wonderful approach to pique interest in one’s services and add value to possible consumers.
With all the online tools available to you, it’s easy to build relationships with customers anywhere in the world.
Add a paywall for digital content
After you’ve gripped your potential customers’ attention, it’s time to give them the chance to add more value by providing the juicy details of your service behind a paywall.
Alex Cattoni, for example, attracts possible students to her online copywriting course by providing educational content online. However, those who wish to learn how to apply what she has taught are prompted purchase her course in order to see real results in their businesses.
Create a subscription-based service.
When you sell your goods online, you also may want to use a subscription pricing plan. Customers will enjoy the convenience of being able to repurchase your software at any time. You can also readily retain that money to help your company develop bigger every month.
3. Optimize and improve the purchasing process for your clients and team
Once upon a time, sellers and buyers had to meet in person to do business. Now, selling online is more efficient for everyone involved.
Nowadays, distance is no longer an issue when signing contracts, and millions of dollars can be made by streamlining your procedures. You and your team can quickly onboard additional clients and save time to focus on developing your business together now that you have the freedom to do so.
How To Get Started
A. Define Your Goals
How would you like to see selling online change the game for your business? Whether you are looking to grow your revenue streams, attract more customers, or streamline your sales processes, defining your goals will guide your priorities.
B. Decide on the product
Before you can move your business online or start selling products, you must first decide what you want to sell and how to go about it.
The tech company Apps Without Code, for example, offers online boot camps to teach their customers app coding skills simply and effectively.
For businesses that sell products to other businesses, online sales can be even more lucrative. For example, Plants Without Borders offers wholesale exotic plants with no trade shows or showrooms required- all through their website.
While some may believe that only smaller items are viable for B2B online sales, Stone Products Unlimited, Inc. has proved otherwise. They offer a streamlined buying experience for customers searching for current stone and tile choices to use in their homes or businesses.
The American Concrete Pipe Association, an infrastructure nonprofit, has no digital or physical products. However, they are selling tickets for their upcoming week-long event, Concrete Pipe Week 2022 through their online platform.
C. Decide how you process payments
If you’re planning on selling anything online, you need a payment platform to make it all happen. And luckily, Hubspot offers a native payment system that makes the entire process much simpler.
With Hubspot Payments, you can easily take payments online and unlock new revenue streams for your business. Built into the Hubspot CRM Platform, Hubspot Payments makes it easy to grow your business by making it easier to take payments. You can use digital payments to get compensated faster and manage everything through your personalized all-in-one platform. Plus, you save your team time by having payment data move correctly from one Hubspot tool to the next. You may also activate automation for emails, onboarding paperwork, and other elements using Hubspot Payments.
With this, you can have peace of mind knowing that your customers will go through a quick and effortless payment process, and their information will be securely kept with the rest of your business’s essential data.
D. Get selling!
Finally, once you’ve organized your objectives, goods, and payments, it’s time to go out there and sell!
When you first start thinking about moving your purchasing process online, it may seem daunting. However, after you see the time and energy that are saved by not having to focus on bringing your company to new heights, you’ll fall in love with it. The fact is that the market is swiftly shifting towards hybrid and digital sales models. It’s critical that your business convert online right now to stay up with your consumers’ changing demands and gain a leg up on your competition.
If you’re already online or just getting started with the shift, Hubspot Payments is a great way to make things go more smoothly.
Checkout will be a breeze for your customers, and you’ll see the benefits in no time with increased revenue from online sales.
