The Only 40 Free SEO Tools You Need

Are you looking for free SEO tools to help you improve your website’s rankings? You can’t decide which one is the most suitable for you and your needs? As you will see on this blog, there are many free SEO tools available online, each one with its unique characteristics.

By using free SEO tools, you can optimize your website for better search engine visibility and increased traffic. Start using these free SEO tools today and see how they can help you achieve your desired results.

So now, make yourself comfortable, and let’s see the best of them in detail.

Free SEO tools: Your site’s best friend

SEO tools provide data and information to monitor your site’s rankings and its overall performance. In that way, you can identify opportunities for your business or your company to rank well on the search engine results pages.

With free SEO tools, you can take an inside look at important information such as the monthly search volume of specific keywords, how much traffic you may generate to your website, and of course keyword difficulty (how difficult is to rank for your selected keywords). Also, free SEO tools can do a lot of work for you by identifying technical SEO issues or duplicate content.

Specifically, SEO tools can help you diagnose technical problems with your website that could be holding back its ranking potential. There are many different types of free SEO tools available on the market, each one offering a different set of features and benefits.

Are free SEO tools a must-have ally?

The short answer is yes. SEO tools can save you a lot of time and effort when it comes to optimizing your website for search engines. They can also help you identify areas of your website that need improvements, such as your website’s loading speed or your social media engagement.

In addition, SEO tools can help you track your progress over time and compare your website’s performance against your competitors. By using free SEO tools, you can stay one step ahead of your competition and ensure that your website is performing at its best.

40 free SEO tools

If you want to improve your website’s search engine optimization (SEO), several free tools can help. In this article, we’ll take a look at some of the best free SEO tools and how they can be used to improve your site’s ranking.

Free SEO Analytics Tools

  1. Google Analytics 

One of the most popular web analytics services is Google Analytics. This service provides data about your website traffic and helps you track your marketing campaigns. Google Analytics also help you understand better your audience by giving you valuable information (age, gender, location, most frequently visited pages, sessions, etc.). 

  1. Google Data Studio 

This is a reporting and visualization tool that helps you, turn your data into informative reports and dashboards. Google Data Studio is fully integrated with Google Analytics and Google Search Console, making it easy to create sharable visualizations. 

  1. Keyword Hero 

Are you looking for a tool that allows you to track your organic keyword rankings over time and understand the search intent behind the keywords that are driving traffic to your website? If yes, then you are looking for Keyword Hero. The free tier is free for upwards of 2,000 sessions per month. 

Free Crawling and Indexing Tools 

  1. Redirect Path 
Redirect Path Free SEO tools
Screenshot by Author, July 2022

Redirect Path is a Chrome extension that allows you to see the HTTP status codes of the pages you visit. This is a valuable tool for diagnosing redirect chains and canonicalization issues. 

  1. Screaming Frog SEO Spider 
Screaming Fro Free SEO tools
Screenshot by Author, July 2022

The Screaming Frog SEO Spider is a desktop program that allows you to crawl and analyze your website. It provides valuable data about your website, such as its title tags, meta descriptions, h1 tags, and more. The free version of the Screaming Frog SEO Spider is limited to 500 URLs. 

  1. Robots.txt Generator 

This tool allows you to generate a robots.txt file for your website. A robots.txt file tells search engine crawlers which pages on your website to index and which to ignore.  

  1. Structured Data Testing Tool 

The structured data testing tool allows you to test your website’s code for structured data errors. This is important because structured data can help your website to appear in rich snippets in the search results. 

  1. Headmaster SEO 

Headmaster SEO is a bulk header checker that allows you to check the status codes of up to 500 URLs at once. This is a valuable tool for diagnosing website errors and ensuring that your pages are accessible to search engine crawlers. 

  1. Hreflang Tag Generator 

A hreflang tag generator allows you to generate the hreflang tags for your website. Hreflang tags tell search engines which version of your website to show to users in different countries. This is an important tool for international SEO. 

  1. XML Sitemaps 

The XML sitemaps generator creates an XML sitemap for your website. An XML sitemap is a file that tells search engines about the structure of your website and which pages are important. 

Site Speed Tools 

  1. Mobile-Friendly Test 
Mobile-Friendly Free SEO Tools
Screenshot by Author, July 2022

The mobile-friendly test tool tests whether your website is mobile-friendly or not. This is important because more and more users are searching the web on mobile devices.  

  1. PageSpeed Insights  

 The PageSpeed insights tool analyzes your website’s code and provides recommendations on how to improve your page loading speed. 

  1. Lighthouse 

Lighthouse is an open-source, automated extension tool for improving the quality of your web pages. It has audits for performance, accessibility, progressive web apps, SEO and more. 

  1. Core Web Vitals  

Google’s Core Web Vitals are a set of metrics that measure the quality of your user experience. They include loading speed, interactivity, and stability. 

WordPress Tools 

  1. Rank Math 

RankMath is a free SEO plugin for WordPress that allows you to optimize your website for search engines. It includes features such as keyword research, link building, and more. You will find more advanced features in the pro version of Rank math. 

  1. Yoast SEO 

A WordPress plugin that helps you to optimize your website for search engines. It includes features such as keyword research, title and meta tag optimization, XML sitemaps, and more. Yoast SEO has also a premium version. 

  1. Ahrefs SEO WordPress plugin 

The Ahrefs SEO WordPress plugin is a tool that allows you to see how your website is performing in the search results. It also provides recommendations on how to improve your website’s SEO. 

Free SEO Linking Tools 

  1. Disavow Tool 

With the disavow tool you tell to Google which links to your website you don’t want to take into account. This is useful if you have a lot of low-quality or spammy links pointing to your site. 

  1. Moz Link Explorer  

Moz Link Explorer gives you an inside look in the link profile of any website. It also provides metrics such as PageRank and Domain Authority. 

  1. Backlink Checker  

With the backlink checker tool you can see which websites are linking to your website. This is important because links are a major ranking factor for SEO. 

  1. Link Miner  

Link Miner is a Chrome extension that allows you to find broken links on any website. This is useful for finding link building opportunities. 

  1. Scraper 

Web Scraper tool helps you to extract data from websites. This is useful for competitor analysis and finding contact information. 

  1. HARO (Help a Reporter) 

HARO allows you to get press coverage for your website. This is useful for building links and getting traffic from news websites. 

Keyword Research Tools 

  1. Answer the Public  
Answer The Public Free SEO Tools
Screenshot by Author, July 2022

This tool allows you to find questions that people are searching for on the internet. Answer the Public is useful for finding content ideas and keywords.  

  1. Keyword Explorer 

Keyword Explorer is a tool for finding high-traffic keywords for your website. This is useful for finding keywords that you can rank for in the search results. 

  1. Google Keyword Planner 
Google Keyword Planner Free SEO Tools
Screenshot by Author, July 2022

The Google Keyword Planner makes it possible to find keyword ideas and traffic estimates. With keyword planner, you can create lists of keywords that you can rank on search engine results pages (SERPs). 

  1. Also. Asked 
Also.Asked Free SEO Tools
Screenshot by Author, July 2022

Also. Asked is the best option if you are searching for questions related to a given question. This is useful for finding content ideas and keywords. 

  1. Google Trends 

Google Trends shows you how frequently a term has been searched over time. This is useful for finding seasonal trends and hot topics. 

  1. Keyword Surfer 

Keyword Surfer extension helps you to see Google search results for a given keyword. It is 100% free and it is one of the best ways to reveal search data, run keyword research, and get content guidelines. 

  1. Ubersuggest 

 If you wishing to find long-tail keyword,  Ubersuggest, is the best option. This is useful for finding keywords that are easier to rank for.  

On-Page tools 

  1. Rich Results Test 
Rich Results Free SEO tools
Screenshot by Author, July 2022

Rich Result Test makes it easy for you to test if your website is eligible for rich results. Rich results are special search results that can include things like images, videos, and ratings. This is useful for finding out if your website is eligible for rich results and how to improve your website’s SEO.  

  1. Structured Markup Validator 

Structured markup validator makes it possible to test your website’s structured data. This is useful for finding and fixing errors in your website’s structured data. 

  1. Google Tag Manager  

Without modifying any code, Google Tag Manager helps you to manage your website tags. 

Local SEO Tools 

  1. Google My Business (GMB) 

Google My Business is a tool that allows you to manage your business listing on Google. This is useful for local SEO because it allows you to control how your business appears in the search results.  

  1. Whitespark Google Review Link Generator  
Whitespark Free SEO Tools
Screenshot by Author, July 2022

 Whitespark Google Review Link Generator is a tool that allows you to generate a link that customers can use to leave a review for your business on Google. This is useful for getting more reviews and improving your local SEO.  

Multi Tools

  1. Chrome Dev Tools 

Chrome Dev Tools is a set of tools that gives you the power to inspect, edit, and debug web pages. This is useful for website development and SEO because it allows you to see how a website looks and functions on the web browser. 

  1. Moz Bar  

Moz Bar is suitable if you want to see how your website’s SEO is performing. With Moz Bar, you can see the Domain Authority (DA), Page Authority (PA), metas and backlinks for any website. This is useful for tracking your SEO progress over time. 

  1. SEO Minion 

SEO Minion is a free Chrome extension for tracking your website’s SEO progress. With SEO Minion, you can track your website’s ranking for multiple keywords at once.  

  1. SEOquake 

SEOquake is free Chrome extension  that provides SEO metrics for any web page. The extension is easy to install and use, and it gives you access to a variety of SEO data points including PageRank, Alexa rank, Traffic estimations, Number of backlinks and Domain age. 

  1. Google Search Console  

Google Search Console , a free SEO tool offered by Google, provides website owners with information about their website. It can help identify issues that might be affecting your website’s visibility in search results, and also provides tools to help you improve your website’s performance. 

SEO Tips: How to Use Free Tools to Optimize Your Website 

Start with keyword research 
There are many great free keyword research tools available today that can help you find the right keywords for your website. It is ultra important to optimize your site for the right keywords, the ones your audience is searching for. Use one of the free keyword research tools we mentioned above. 

Analyze your website traffic 
Analyzing your website is crucial for getting a good understanding of how your website is currently performing. Once you know where your weaknesses are, you can start working on fixing them.

Mobile should be a priority   
Don’t forget to make sure that your website is mobile-friendly for search engines. As you may already know, more and more people are using their mobiles to search the web and you must be there. 

Conclusion 
SEO is a complex process that takes a lot of time and effort to get right. Thankfully, there are many free SEO tools available today that can help you optimize your website for search engines. By using these free tools, you can make sure your website is performing at its best and reaching the largest audience possible.  

What are some other great free SEO tools that we missed? Let us know in the comments below! 

FAQ Free SEO Tools 

Several free SEO tools can be useful for website optimization, including Google Analytics, Google Data Studio, Keyword Hero, Redirect Path, Screaming Frog SEO Spider, Robots.txt Generator, Structured Data Testing Tool, Headmaster SEO, Hreflang Tag Generator, XML Sitemaps, Mobile-Friendly Test, Page Speed Insights. According to your needs, you just have to choose the right one. 

There are many ways that you can SEO your website for free. One way is to use keyword research tools like Google’s Keyword Planner and Wordtracker. These tools will help you to identify which keywords are most popular and how much competition there is for each keyword. You can then use these keywords to optimize your website so that it appears higher on search engine results pages (SERPs) for these keywords. 

There are several free SEO tools available that can help you improve your website’s search engine optimization. However, it is important to note you will likely need to use a combination of different tools to get the most out of your SEO efforts.  

Yes – building a simple search engine optimization strategy is something you can do yourself, however, you’ll have to spend plenty of time and effort studying essential SEO knowledge. For that reason, we recommend hiring an SEO agency to help you. Having the experts by your side, they will implement an SEO strategy to boost your organic traffic, gain more visibility and increase your sales.

 

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