On November 7th, the Social Media Awards 2018 Ceremony was successfully held for 6th year in a row, organized by Marketing Week and Boussias Communications at the “Hellenic World” Cultural Center. It was a great night indeed, with the presence of many well-known Greek brands and agencies.
The purpose of the awards is to highlight and reward all these innovative companies that implement successful digital and social media strategies. This year’s nominations were more than 600, with businesses of all sizes from all over Greece.
It is for sure that iTrust would be there, too.
Social Media Awards 2018: Success for 3 consecutive years!
For the third year in a row, iTrust Digital has been awarded for its digital services and more specifically for its Social Media Marketing strategy, proving once again its value and deep know-how of the digital field.
Trust Digital won the bronze award for the “Best Social Media Strategy for Product / Service Launch” category for the “KMax Greece” brand and Ms. Maria Hatzina.
KMax Milano is a product that immediately covers the sparse, weak and thin hair, giving a rich and dense result! Its results have changed the lives of millions of men and women globally! However, hair loss continues to be a taboo issue for most people around us, especially in Greece.
The only way was to give a fun perspective to the issue. Christos Ferentinos, a TV celebrity loved by many Greeks, was chosen to be the face of the campaign among with the fun hashtag # tamalliamaspiso (#ourhairback). The success was huge and the hair loss taboo was finally broken!
Through a content-driven strategy we managed to bring Greek consumers closer to their ideal self. This approach resulted in exceeding the original target in order by achieving a +324% increase in the total orders!
Our strategy aimed KMax to be present at every each one stage of the customer journey and to influence the consumer in the phases of awareness, consideration and conversion!
Another tangible proof that through a well-planned strategy, social media can generate much more than a few likes and shares.
The best is yet to come
The distinction for our digital services in social media marketing is not only a testament our constant efforts, but also a powerful motivation for improvement. We could even say that it is a challenge for us to be awarded every year for our services!