AHK Digitalization Conference in Thessaloniki: A Gateway to the Future

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The German-Hellenic Chamber of Industry and Commerce recently hosted a landmark event in Thessaloniki – the AHK Digitalization Conference, held on November 12, 2017, at the prestigious Lazart Hotel. This conference has set a new benchmark in the digital transformation landscape of Greece, particularly in Thessaloniki, known for its unique and vibrant business environment. The […]

Mastering Content Marketing: Strategies for Engagement and Growth

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For brands, having a digital presence is no longer just an option but a necessity – that’s a fact. Content marketing. in particular, has emerged as a powerful tool for businesses to engage, inform, and build trust with their target audience. It’s a strategic approach that involves the creation and sharing of relevant, valuable, and […]

Unlocking the Power of Facebook Retargeting: Supercharge Your Business Growth

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Facebook retargeting is a potent tool in the arsenal of digital marketers, offering a unique opportunity to re-engage with your audience and significantly boost conversions. This guide will delve into the intricacies of Facebook retargeting, from understanding its role and benefits to setting up effective campaigns, advanced strategies, and common pitfalls to avoid. Whether you’re […]

Meta Ads vs Boosted Posts: How to choose the ideal advertising strategy for your business

Meta Ads Vs Boosted Posts - Κεντρική

Picture this: you’ve finally secured the funds to have a proper ad budget, you’ve identified your target audience, and you’re ready to launch your ad campaign and see those sweet leads and sales start rolling.  So you press the big red button, and…  Nothing happens.  “It’s alright,” you tell yourself, “I’ll wait a bit longer […]

Unveiling SEO Trends & Best Practices in Greece: A Comprehensive Guide for 2023

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Unless you’ve been living under a rock without internet access since, well, forever, you probably already know that SEO, or Search Engine Optimization, is a big deal in digital marketing. It’s like a guidebook for search engines like Google; it helps them find your website more easily. This is super important for businesses, especially in […]

Zero Click Searches & SEO: Everything You Need to Know to Ride the AI Wave

Zero Click Searches | SEO | AI

In the evolving landscape of digital marketing, ‘Zero Click Searches’ have become a buzzword. These searches are redefining how users interact with search engines, and consequently, shaking the very foundations of SEO strategies. As Artificial Intelligence (AI) becomes more integrated into search engines, understanding and optimizing for zero click searches is paramount for businesses aiming […]