SEM and SEO are two different ways of marketing your website. SEM is a type of paid advertising that places your website at the top of search engine results. SEM stands for search engine marketing, which is also known as PPC (pay-per-click) or paid search marketing. SEO or Search Engine Optimization, on the other hand, […]
4 is our indeed our lucky number…! 4 entries. 4 consecutive years on the winners’ podium. 4 awards at the 2019 E-volution Awards! On Wednesday 12th of December, the E-volution Awards Ceremony was held for the 8th consecutive year. By organizing these awards, Marketing Week and Boussias Communications in partnership with ELTRUN and under the […]
When it comes to Search Engine Optimization, there’s no single, works-for-all-clients-and-industries approach. Travel SEO is no exception to that rule. Long gone are the days when you could visit your local travel agency to learn more about a travel destination you crave to visit. As a matter of fact, most Post-Millenials (aka Generation Z), the world’s […]
On the Friday 9 of July, the annual E-volution Awards 2017 ceremony took place. The place of the event was the Athen’s Music Hall. It was the second time iTrust participated and this time we left with a total of 3 awards. This event is all about innovation – effectiveness of digital marketing solutions and […]
What is Google Display Network? Google’s Display Network (GDN), is an advertising channel that lets businesses show to potential customers using ad banners. According to Google, the Display Network (GDN), is in contact with over 90% of internet users worldwide, in over 2 million pages. For those who are not aware of the difference between […]
