Now Hiring: Digital Marketing Executive (German Native) /Account Manager (Thessaloniki)

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As an experienced Digital Marketing Executive, you will support our customers in planning, implementing and optimizing their online marketing strategy. Do you have a great passion for everything related to marketing and technology, are you very familiar with the concepts surrounding digital marketing and know how to use digital channels to secure growing revenue? Are […]

The Cookieless Future: Why Are Cookies Becoming a Thing of the Past?

Cookieless Future: What does it mean?

Marketers have been concerned about the cookieless future since Google announced third-party cookie phase-out and Apple introduced modifications that make IDFAs (Identifiers for Advertisers) much less valuable than previously. The Identifier for advertisers is a unique, random, and resettable device identifier (IDs) assigned to an iOS device. The one thing that hasn’t changed is that […]