The Cookieless Future: Why Are Cookies Becoming a Thing of the Past?

Cookieless Future: What does it mean?

Marketers have been concerned about the cookieless future since Google announced third-party cookie phase-out and Apple introduced modifications that make IDFAs (Identifiers for Advertisers) much less valuable than previously. The Identifier for advertisers is a unique, random, and resettable device identifier (IDs) assigned to an iOS device. The one thing that hasn’t changed is that […]