Google Ads Performance Max is a tool that allows businesses to create and manage their Google Ads campaigns. It’s a great way to complement your digital strategy, but it can be tricky to use if you’re not familiar with the philosophy of performance marketing. But to find a way to better approach Performance Max campaigns, […]
Author: alex
How to Create a Content Calendar That Works
Let’s set the scene. It’s time for your next blog or Facebook post but your “content ideas” folder is empty. It’s ok, we’ve all been there. But if you wonder how come all these brands keep posting consistently and on time, we have the answer; they use a content calendar. In this blog post we’ll […]
How to Write a Blog Post: a practical process for blog writing
Blogging can be a great way to share your thoughts and ideas with the world, but the question of “How to write a blog post” can seem a bit daunting at first. In this blog, we’ll walk you through the steps of how to write a great blog post yourself, from choosing a topic to […]
SEO Glossary: 99+1 SEO terms in simple words
SEO terms come from a wide array of different fields including web development, data science and digital marketing. So, it’s no surprise that people often have a hard time seeing through the complex-looking SEO terms and recognizing the true value that SEO can offer. If you’ve found yourself in this position, we’ve got good news. […]
New Job Vacancy: Social Media Ads Specialist (Thessaloniki) [Position Filled]
We are in search of an experienced and creative social media ads specialist to join the ranks of our growing team in Thessaloniki. The ideal candidate will be responsible for creating and developing social ads strategies in order to improve the online presence, marketing & sales efforts and brand awareness of various clients. Requirements We […]
Now Hiring: SEO Specialist (Thessaloniki)
Our Marketing team is expanding and reaching new heights! We are look for an SEO specialist to join the ranks of our rapidly-growing Marketing team in Thessaloniki. Key Requirements The ideal candidate should possess: 2+ years of proven experience in Content Marketing & SEO Excellent verbal & written communication skills Familiarisation with Google Analytics & […]
E-volution Awards 2019: iTrust is awarded for the fourth year in a row!
4 is our indeed our lucky number…! 4 entries. 4 consecutive years on the winners’ podium. 4 awards at the 2019 E-volution Awards! On Wednesday 12th of December, the E-volution Awards Ceremony was held for the 8th consecutive year. By organizing these awards, Marketing Week and Boussias Communications in partnership with ELTRUN and under the […]
Social Media Awards 2018: Another Distinction for iTrust Digital
On November 7th, the Social Media Awards 2018 Ceremony was successfully held for 6th year in a row, organized by Marketing Week and Boussias Communications at the “Hellenic World” Cultural Center. It was a great night indeed, with the presence of many well-known Greek brands and agencies. The purpose of the awards is to highlight […]
Peak Awards 2018: Another distinction for iTrust and NN Hellas
On Tuesday 3 of July, was hosted the second in a row annual Peak Performance Marketing Awards Ceremony of 2018 The event this year was featured by Boussias Communications and Marketing Week. Their goal was to nominate the best marketing agencies in Greece and raise awareness about the importance of performance marketing. And the Peakie […]
4+1 Email Marketing Trends In 2018 That Will Rule Your Inbox
4+1 Email Marketing Trends In 2018 That Will Rule Your Inbox We are living in an Advertising cataclysm kind of age, from products and services in the digital world. This means that if a message should catch the attention of the potential customer, it needs to include something valuable. We receive Email Offers from different […]